West Racing and the World Karting Association is North America's fastest moving motorsport combination. The sound and fury of racing cars are a non-stop carnival for the senses, a celebration of acceleration, that is avidly followed by thousands of enthusiastic fans. But this in not just a place to test the performance limits of drivers and machines. It is also an environment to conduct serious, productive business. Commerce is as much a part of the oval track sport as the competition. Becoming a part of the West Racing is a business decision that makes dollars and sense. Racing fans are educated, influential, and professional consumers. Two thirds are between 25 and 44, 39% are women. And most bring their children too. Half the fans have an income of $50,000 or more a year. For any consumer oriented company they are the prime audience and are willing to spend it on what they want. They are your potential customers. Race fans are considered very knowledgeable in many areas and influence the buying decision of a vast number of people. These are people you would want to have recommending and/or using your products or services. In addition to excellent demographics, race fans show tremendous brand loyalty to the companies that market via motorsports, according to surveys conducted by some of the national corporations involved in sponsorship programs, a 75% response favoring the sponsored products over the brand that did not. A good example would be Tide which increased their sales by 68% after sponsoring a NASCAR team.
Let us show you this is a cost effective alternative to market your products !

What We Can Do For You

Reaching the right people. Educated, influential, and professional consumers. Providing opportunities for a wide variety of marketing and sales promotions. Media exposure and a high cost effectiveness ratio compared to conventional means of advertising. Providing entertainment for your customers, incentive and inspiration to their employees. Having a program that can tie into your current marketing goal and programs to support your companies image of quality, performance, and reliability. Enhance employee relations by - Executive Incentive - Get your executives out of the office and into the racing atmosphere. Sales and Employee Incentive - Boost the moral of your employees with a little competition of their own. The winner(s) could get a free day at the races or team T-shirt as a token of your appreciation for a job well done for improving productivity, attendance, and or safety standards. Sales Meetings - Meeting your goals are very important. As an incentive to your sales force, schedule your sales meetings around a day at the races. Show that high performance and a commitment to excellence, demonstrates what your company is all about.

The Exposure Factor

1. Television - Some events will be covered in full buy local cable TV, while others are shown on News sports highlights. Some events will be shown national TV like ESPN2 and TNN's racing highlights programs.

2. Newspaper publications - Magazines and local newspapers feature coverage of racing events in their pages, providing maximum leverage for sponsors investments.

3. Internet and The World Wide Web - With the huge growth of the internet and the world wide web, it only makes sense that West Racing and our sponsors advertise to the world. Your products and services can be directly associated with the racing team with links to your home-page and racing news online.

4.  Trade Publications - Let everyone in your industry know about your association with West Racing with articles, photos, and interviews. With all the coverage of racing events by electronic and print media you and the team have extended the reach to thousands of people that have never attended a race.

5. Rolling Billboards - The racing trailer (state of the art 16 foot, soon to expand) can have your name and logo prominently displayed. An echo effort can be realized here because it will be seen continuously by many people en route to and from events.

6. Merchandising - Fans like to imitate their favorite drivers. T-shirts can be made and can become self-liquidating. This is a positive achievement for name awareness because these tend to be retained for long after the event.

7. Promotional Opportunities - Put your clients and customers right in the middle of the action and have their attention for an entire day or weekend, not just a few hours. Here are a few examples of what can be done to promote your business.

8. Customer Entertainment - A day at the races is an effective way to entertain your clients. Conduct your business meeting in a super atmosphere.

9. Trade Shows and Exhibits - Show off your racing team and driver, and be the center of attention. People will stop at your booth to look at the race car and will relate your company name and product with their experience of seeing the race team and talking to the driver and crew. Sales, Sales, Sales!

10. Special Promotions - Use the race team as a display for special sales events. The driver can be on hand to talk to your customers about the experience of racing. Run a racing sweepstakes as a point-of-purchase promotion. Use pictures of the race team and race car in brochures or news letters.

11. Consumer Premiums - T-shirts bearing your name, logo and the race car can be sold at the event, in your lobby, or given away with purchases, giving your product limitless amounts of exposure.

1. YOUR COMPANY NAME and/or Logo on the race car. Professional high impact graphics are available with emphasis on visibility from the grand stands. Or we can create a complete color and design scheme based around your company or product.

2. YOUR COMPANY's IDENTIFICATION on the West Racing team's carrier as it travels to shows and racing events.

3. YOUR COMPANY NAME on team uniforms.

4. YOUR COMPANY NAME on promotional items like T-shirts.

5. Personal Appearances by Nick West, the crew, and the race car for any number of promotional events.

6. Public Address Announcers at the racing event will announce the sponsors name when introducing the car, (this happens before qualifying, heat races, trophy dashes, and main events) allowing the fans to hear your name, read it in the program, and see it racing down the straight-away.

7. Sponsors will be identified in all press releases, interviews, and photographic material.

8. Brand awareness occurs because you are reaching the right people, at the right time, and in the right atmosphere. The fans come to the races to see racing and your name will be part of what they come to see.

Serious Inquiries Only Please To:

westracing11@hotmail.com

or please call Skip West at:
770-967-9903 or 770-361-2477